Digital Print a Vinyl Revolution

Digital Print Vinyl Flooring: A Revolution in Design for New Zealand Interiors

The world of flooring is evolving, and at Robert Malcolm, we’re bringing cutting-edge digital print vinyl technology to New Zealand designers. If you’re looking for a way to push the boundaries of creativity while delivering unparalleled design flexibility, our digitally printed vinyl is a game changer.

The Advantages of Digital Print Vinyl Flooring

Traditional vinyl flooring designs are created using rotogravure printing, a method where a design is engraved onto a cylindrical roller and then transferred onto the vinyl surface. While this process allows for consistent patterns, it comes with limitations, such as smaller pattern repeats and less colour variation. Digital print technology, however, opens up a world of possibilities by allowing for highly detailed, refined designs with virtually no limitations and endless colour options. From intricate patterns to hyper-realistic wood and stone finishes, the results are breathtakingly lifelike. One of the key benefits of our digitally printed vinyl is its extra-large pattern repeat. Unlike traditional vinyl where you might notice a repetitive design across the floor, this technology minimises repetition, creating a more seamless, natural-looking finish. This is particularly beneficial for large commercial spaces, hospitality environments, and high-end residential projects where authenticity is key.

Our product development team carefully refines each pattern to ensure it aligns with New Zealand design trends and complements other design materials. With high-definition digital printing, every detail is captured with stunning clarity. Designed to withstand heavy foot traffic, our vinyl combines durability with sophisticated aesthetics, making it an excellent choice for both residential and commercial applications. Additionally, the practical nature of vinyl ensures easy installation and minimal maintenance, allowing for long-term beauty without extensive upkeep.

A Perfect Fit for Every Space

Digitally printed vinyl flooring is an outstanding solution for a range of interior applications. In retail and hospitality environments, it helps create an inviting, high-end atmosphere - carefully selected flooring designs can enhance brand identity. In commercial spaces, digitally printed vinyl provides a professional yet unique look that leaves a lasting impression. For residential interiors, it offers a bespoke touch, from luxurious feature areas to practical yet stylish living spaces, making it a versatile choice for contemporary homes.

Partner with Robert Malcolm

As a New Zealand owned and operated importer of high-quality digitally printed vinyl, Robert Malcolm is proud to offer innovative flooring solutions that meet the needs of designers, architects, and retailers – you could say this is why we have been ‘passionate about quality for 140 years.’

Explore the future of flooring today. Contact us to learn more about our digitally printed vinyl range and order samples directly from our website: https://www.robertmalcolm.co.nz/products/vinyl/xtreme-lux/

Posted 20 3 2025